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Case Studies
Our Property Case Studies
Every property has a story, and every successful sale begins with the right strategy. Our case studies showcase a selection of the properties the Ray White RP Group team have proudly represented across North Brisbane and the Moreton Bay region. From family homes and investment properties to premium, waterfront and prestige residences, each campaign demonstrates the tailored approach, strategic marketing, buyer engagement and skilled negotiation behind the result. Explore our property case studies to see how local market knowledge, innovative marketing and a commitment to achieving exceptional outcomes have helped our clients successfully sell their homes.
88 Coolum Parade, Newport
From 9 Months on the Market to Sold in Just 3 Weeks
6 Bed | 3 Bath | 2 Car | 522sqm
Sold for $3,120,000
When Roxanne Paterson was appointed to take over the sale of 88 Coolum Parade, Newport, the property had already been on the market with another agent for approximately nine months.
Despite being a substantial six-bedroom waterfront residence in one of Newport’s most sought-after locations, the property had not secured a successful sale.
Roxanne approached the campaign with a fresh perspective, reassessing the property’s market position, buyer appeal and sales strategy. With a renewed approach to marketing, buyer engagement and negotiation, the campaign was repositioned to generate fresh momentum and reconnect with the right audience.
The result was a successful sale in just three weeks, achieving $3,120,000.
This case study demonstrates the impact that the right strategy, positioning and agent can have on a property’s sale. Even in the prestige property market, where the buyer pool can be highly specific, a fresh approach and targeted campaign can make a significant difference.
From 9 months on the market to sold in 3 weeks.
Sold by Roxanne Paterson for $3,120,000.
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98 Coolum Parade, Newport
A $5 Million Result After Two Previous Campaigns
4 Bed | 3 Bath | 2 Car | 763sqm
Sold for $5,000,000
When Roxanne Paterson was appointed to take over the sale of 98 Coolum Parade, Newport, the property had already been on the market with two other agents.
Despite its exceptional waterfront position, impressive family proportions and substantial 763sqm landholding — a particularly generous block for Coolum Parade — the property had not previously achieved a successful sale.
Roxanne took a fresh approach to the campaign, reassessing the property’s positioning, marketing strategy and the buyers most likely to recognise the value of this unique Newport residence. The focus was on showcasing not only the home itself, but the scarcity and desirability of its oversized landholding and premium waterfront lifestyle.
The result was an exceptional $5,000,000 sale.
The sale stands as the second-highest recorded residential sale price in Newport, reinforcing both the calibre of the property and Roxanne’s ability to achieve exceptional results in the prestige and waterfront property market.
After two previous campaigns with other agents, 98 Coolum Parade was successfully sold by Roxanne Paterson for $5,000,000 — the second-highest recorded sale in Newport.
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31 Canterbury Street, Bracken Ridge
Same Sale Price. A Different Strategy
3 Bed | 2 Bath | 2 Car | 620sqm
Sold for $1,130,000
When selling a property, the final result isn’t determined solely by the number of bedrooms, bathrooms, car spaces or the size of the home. Strategy, campaign positioning and buyer competition can have a significant impact on the outcome.
The Roxanne Paterson Team launched 31 Canterbury Street, Bracken Ridge as For Sale by Negotiation, positioning the property to generate strong buyer interest and create a competitive environment.
The result was an exceptional $1,130,000 sale.
What makes this result particularly compelling is how it compared with another recent sale in a similar pocket of Bracken Ridge.
A comparable property, sold by an agent from outside the local area, offered:
- 4 bedrooms
- 2 bathrooms
- 5 car accommodation
- 629sqm of land
Despite being a larger home with an additional bedroom and significantly more car accommodation, that property was listed as Offers Over $979,000 and ultimately sold for $1,130,000 — the exact same price achieved by 31 Canterbury Street.
The Difference Was the Strategy
31 Canterbury Street achieved the same $1,130,000 sale price despite offering fewer bedrooms, fewer car spaces and a smaller overall home.
Through strategic campaign positioning, structured buyer management and the creation of genuine buyer competition, the Roxanne Paterson Team was able to maximise the property’s appeal and negotiate an outstanding result.
This case study demonstrates an important principle in real estate:
The way a property is positioned, marketed and negotiated can be just as important as the property itself.
At RP Group, our focus is not simply on putting a property on the market. Every campaign is strategically designed to attract the right buyers, build momentum, create competition and place our clients in the strongest possible negotiating position.
3 bedrooms. 2 bathrooms. 2 car spaces.
620sqm.
Sold for $1,130,000.
The same result as a larger, four-bedroom property in a similar location — achieved through strategic positioning and buyer competition.
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4 Binburra Street, Bracken Ridge
Strategic Positioning Delivered a $113,000 Stronger Result
3 Bed | 2 Bath | 2 Car | 731sqm
Sold for $1,300,000
A successful property campaign is about more than simply listing a home and waiting for an offer. How a property is positioned in the market, how buyers are engaged and how competition is managed can have a significant impact on the final sale price.
The Roxanne Paterson Team launched 4 Binburra Street, Bracken Ridge as For Sale by Negotiation, strategically positioning the property to attract strong buyer interest and create a competitive sales environment.
The result was an exceptional $1,300,000 sale.
What makes this result particularly compelling is how it compared with another nearby property sold during a similar period.
The comparable property offered:
- 3 bedrooms
- 2 bathrooms
- 2 car accommodation
- 607sqm of land
- A fully renovated home
It was marketed by an out-of-area agent as Offers Over $1,200,000 and ultimately sold for $1,187,000.
Despite the nearby property being fully renovated and offering a very similar bedroom, bathroom and car configuration, 4 Binburra Street achieved $113,000 more.
The Difference Was in the Strategy
With a larger 731sqm block, 4 Binburra Street certainly had a strong land component. However, the result demonstrates that property features alone do not determine the final sale price.
Through strategic campaign positioning, structured buyer engagement and the creation of genuine buyer competition, the Roxanne Paterson Team was able to maximise buyer interest and negotiate a significantly stronger outcome.
4 Binburra Street sold for $1,300,000 — $113,000 more than a nearby, fully renovated property with a similar three-bedroom, two-bathroom, two-car configuration.
This case study highlights an important principle for homeowners considering selling:
The right strategy can influence the result.
At RP Group, we don’t take a one-size-fits-all approach to selling property. Every campaign is carefully positioned around the property, the local market and the likely buyer pool, with the objective of creating momentum, encouraging competition and placing our clients in the strongest possible negotiating position.
3 bedrooms. 2 bathrooms. 2 car spaces. 731sqm.
Sold for $1,300,000.
A strategically positioned campaign. Strong buyer engagement. An exceptional result.